Minun Kuvani

Minun Kuvani (My Image) is a campaign for the Finnish Federation of the Visually Impaired, distributed on Yle's channels and on social media.

The aim of the campaign was to highlight the importance of ALT text from the perspective of visually impaired people.

Made in cinematic form, the campaign visualises what the world feels like when images depend on verbal description.

Role: Screenwriter, Director