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Älä anna sen kasvaa

Role: ScreenwriterDirector
Themes: Social impactYoung people
Partners: Aseman LapsetFinnish Brain Injury AssociationYle

Älä anna sen kasvaa (Don't Let It Grow)

The campaign was made in collaboration with Aseman Lapset and the Finnish Brain Injury Association. Its aim was to raise awareness of the feelings behind violent thoughts and to encourage young people to seek help before the thoughts grow into actions.

The campaign reached over 8 million views in cinemas, on the channels of Yle (Finland's public broadcaster), in outdoor advertising and on social media.

Aseman Lapset: Älä anna sen kasvaa →

Role: Screenwriter, Director

Next work

Minun KuvaniA campaign for the Finnish Federation of the Visually Impaired about the importance of ALT text.